• effective techniques, such as testimonials, to avoid flat websites and market businesses in the digital age;
• why the most compelling case for choosing your business over a competitor must starts your story
• best practices and online examples of multi-platform approaches, including the KenKen story and his online audio tour featuring Dan Rather for the Bronx Riverwalk;
• tips about evaluating new technologies; and
•  how important it is to be adaptable as technology evolves and shifts focus.
• cautions about jumping ahead with technology advances that aren’t easy for customers or audiences to grasp.

 Date           Wednesday, March 31, 2010        
 Time          11:30 a.m. lunch & networking, 12:00p.m. program       
 Location     Bank Street Events, 65 Bank St., Stamford       
 Cost          $40 FCPRA Members pre-registered, $45 non-members pre-registered, $55 all walk-ins     

Join FCPRA at this meeting and attend this event for FREE.

REGISTRATION: Click here.

Richard Diefenbach is the founder of RPD Media Associates, LLC in Chappaqua, NY, a full-service video content marketing firm that focuses on socially conscious clients – from those who build log homes in Vermont to an orphanage in the Himalayan region of Northern India.  The Advertising Club of Westchester County (ACW) recently recognized RPD Media for producing: an online video podcast focusing on White Plains Hospital Center's Westchester Orthopaedic Institute; a radio spot series for WHUD entitled The WHUD Westchester Medical Center Health and Life Minute; a feature film for The Snowball Gala for the Boys and Girls Club of Stamford, CT; and a documentary presentation entitled AIDS: A Change in Social Awareness.


 
 

RESCHEDULED FOR MARCH 5 DUE TO SNOW!!!!  

As it becomes increasingly challenging for individuals, small businesses – and sometimes even large businesses – to distinguish themselves in such a large pool of competitors, we have to continually reposition our clients and ourselves.  Come and hear Allan DeYoung speak about the new “musts” of branding for 2010.  Allan will also discuss how companies are incorporating several market trends – simplicity, affordability and sustainability – into their branding/marketing efforts.  Consider how these trends can work for you and for your clients.

With more than 20 years of experience in branding and marketing research, from both client and agency sides, Allan now leads the qualitative practice for Radius Global Market Research.  As a result of the customer insights gained, clients have a clear set of action steps needed to achieve their brand's ambition: launch, evolve, or extend.

Previously, Allan has held senior positions in Brand Strategy & Research at Landor Associates, TippingSprung, and iXL. Allan started his career as a management consultant with Booz, Allen & Hamilton before transitioning to the client side where he was a hands-on marketing manager at HBO and Time Magazine.

Allan earned a MBA in Marketing from Northwestern University’s Kellogg Business School, and a Political Science degree from Princeton University.

 You may register here.