Power up your use of social media with our Social Media Breakfasts July 14 and 20, part of FCPRA’s continuing Best Practices series of meetings.  You’ll learn what works for the most successful online marketers; individuals and companies which are cultivating audiences and having their messages repeated via “word of mouse.”  Whether you are building your personal brand, the reputation of a small business or reaching out to millions on behalf of a multinational corporation, you will not want to miss our July breakfast series – with special pricing to make it a profitable investment in your skill set (come to just one, or attend both breakfasts for only $55 for FCPRA members, or $65 with your new FCPRA membership - see below ). 

July 20: David Meerman Scott - "The New Rules of Marketing and PR"

World renowned social media expert and author of the world's bestselling book on PR and Marketing, David Meerman Scott willspeak to members about social media marketing strategies that reachconsumers directly and drive revenue, using news releases, blogs, podcasts, viral marketing and online media.  For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway). The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. David Meerman Scott is the bestselling author of the number one PR book in the world: "The New Rules of Marketing and PR."

Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling stories and ideas, get those stories and ideas to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing.

Admission includes a free copy of the book, "The New Rules of Marketing and PR" by David Meerman Scott.

Click here to register.

July 14: David Parmet - "Marketing Begins at Home”

David Parmet is a New York based PR and social media marketing guru who helps businesses and agencies navigate the seas of social media.  Parmet will offer an overview of social media and help the entrepreneur or small business identify how to use social media to build a brand, to what extent they should use social media and which tools are right for you.
David is a frequently sought after speaker on the subject of social media and its impact on marketing in particular and society in general. He has been interviewed by National Public Radio"s Marketplace, Businessweek, the Austin Chronicle and elsewhere, and has spoken at several conferences including the Public Relations Society of America’s Technology Section Conference, Syndicate, Web 2.0 Expo, South By South West Interactive, BlogOrlando and the New Communications Forum.

Click here to register.

Sign up for the series and SAVE!

If you pre-register for both events, members get a bundle price of $55 and non-members can attend both for $80.

Join FCPRA as a new member for $65 and attend both for FREE!  Click here to register.